Improving Entrepreneurs’ Digital Skills and Firms’ Digital Competencies through Business Apps Training: A Study of Small Firms

The lack of awareness digital services and outcomes is a concern in business environments since small firms need to improve their competencies. present exploratory study investigated whether apps training was associated with entrepreneurs’ firms’ advancements. offered migrant entrepreneurs running Athens (Greece) over three months, data collected before after the training. analysis revealed that positively attitudes toward technology, willingness change (relating technology/skills/operations), internet/digital skills, as well an increased use apps. Moreover, competencies related communication, networking, social media, customer relationship management, payments, accounting finance, project management operations. Furthermore, integration into Greek society. Given number migrants Europe, factors impact entrepreneurship merit consideration. provides researchers systematic method for evaluating association between app